About Us
About Us
HongKongBrand is the leading Hong Kong brand lifestyle website in the Greater China region, dedicated to providing modern urbanites who pursue taste and quality with the latest trend information and shopping experiences. Since our establishment in 2019, we have deeply cultivated Hong Kong’s local culture while embracing an international vision, becoming an important bridge connecting fashion enthusiasts in Hong Kong and the Greater China region.
Our Story
Originated in Hong Kong, Vision for Greater China
HongKongBrand was founded by a group of young people passionate about Hong Kong culture and fashion. They realized that although Hong Kong has many outstanding local brands and designers, their recognition in the Greater China region is relatively limited. At the same time, consumers in Greater China are curious and eager about foreign trend culture and lifestyles.
Therefore, we created HongKongBrand to build a bridge connecting Hong Kong and Greater China, promoting frontline foreign trend culture to a broader stage, while offering Greater China consumers more diverse and tasteful choices.
Our Mission
As promoters of foreign and Hong Kong trend culture, we believe true fashion is not just external decoration but a reflection of lifestyle attitude and taste. We are committed to discovering and promoting outstanding local Hong Kong brands, while introducing top international trend trends, creating a comprehensive lifestyle platform for readers that integrates beauty skincare, fashion styling, tech trends, and high-end home living.
Four Core Missions:
- Promote Hong Kong Brands: Deeply explore the unique charm of local Hong Kong brands through exquisite content and diverse formats, showcasing their design concepts, quality, and cultural connotations to consumers in Greater China.
- Lead Trend Directions: Keep up with international fashion trends, regularly releasing the latest trend information and analysis, providing professional fashion guidance and styling advice.
- Enhance Life Taste: Focus not only on fashion trends but also on improving life quality. By introducing high-end home living, tech trends, and more, we guide readers to pursue a more refined and healthier lifestyle.
- Build Communication Platform: Create an open, interactive platform for readers to share fashion insights, exchange shopping experiences, and explore the infinite possibilities of trends together.
Our Values
- Quality First
We only recommend rigorously selected high-quality products, ensuring every item meets our strict quality standards. From raw material selection to production processes, we strive for excellence to provide readers with the most trustworthy products. - Innovative Spirit
Keeping pace with the times, we continuously discover emerging brands and cutting-edge trends, bringing readers the freshest trend information. We encourage innovative thinking and bold attempts with new content formats and marketing methods to offer richer and more engaging reading experiences. - Local Sentiment
Deeply exploring the unique charm of Hong Kong local brands, showcasing Hong Kong’s cultural heritage as an international fashion city. We focus on Hong Kong’s history, culture, and social development, integrating local elements into our content and products, allowing readers to appreciate Hong Kong’s distinctive appeal while learning about trends. - Sustainable Development
Focusing on environmental protection and sustainable fashion, promoting responsible consumption. We encourage readers to choose eco-friendly materials and support sustainable brands, contributing together to the health of our planet.
Our Team
Our editorial team consists of seasoned fashion editors, beauty experts, interior designers, and trend enthusiasts with rich industry experience and keen fashion insight. Team members regularly participate in international fashion weeks, beauty exhibitions, and design fairs to ensure we provide readers with the most authoritative and timely trend information.
Our Partners
We have established close collaborations with numerous internationally renowned brands, local Hong Kong brands, fashion bloggers, interior designers, and fashion designers to provide readers with higher quality content and services.
Our Vision
To become the most influential Hong Kong brand lifestyle platform in the Greater China region, leading fashion trends, enhancing life taste, and creating a better life for our readers.
Products and Services
Beauty & Skincare Section
Hong Kong Local Beauty Brands
In-depth introductions to outstanding Hong Kong skincare brands, offering cost-effective skincare solutions specially designed for local climate and skin needs. We provide detailed ingredient analyses, user experiences, and professional reviews to help readers find the most suitable products.
- Scientific Beauty Products: Detailed introductions to brand philosophies, product features, core ingredients, and usage methods, along with authentic user reviews and expert beauty consultant advice.
- Other Local Brands: Gradually launching more special reports on Hong Kong local beauty brands covering skincare, makeup, and personal care to let readers discover more beauty treasures from Hong Kong.
International Beauty Trends
Keeping up with global beauty trends, regularly publishing beauty trend reports covering personal care electronics, natural formulas, high hygiene standards, and six major beauty trends. From Korean skincare to Western makeup, providing readers with comprehensive beauty information.
- Beauty Trend Reports: Regular updates with in-depth analysis of each trend’s current status, market prospects, and representative products to offer cutting-edge beauty insights.
- Regional Beauty Trends: Focus on beauty trends from different regions such as Korea’s “glass skin,” Japan’s “transparency,” and Western “natural makeup,” providing readers with diversified beauty choices.
Fashion & Trend Section
Street Trend Culture
In-depth coverage of Hong Kong street trend culture, introducing the development of international streetwear brands in Hong Kong.
- Hong Kong Street Trend Culture: Explore the history, key figures, and trend icons of Hong Kong street culture to let readers understand the spirit of Hong Kong trends.
- Shopping Guide: Regular updates on shopping guides for sneakers, recommending the latest trendy sneakers, must-visit stores, and best discount information.
High-End Fashion News
Providing reports on international fashion week shows and in-depth analysis of luxury brand latest collections. From design concepts to styling advice, offering professional fashion guidance.
- International Fashion Week Coverage: Our professional team attends fashion weeks to bring the latest show news, designer interviews, and trend analysis.
- Luxury Brand Latest Collections: In-depth analysis of luxury brands’ newest collections, covering design concepts, material choices, and styling tips for comprehensive fashion guidance.
Tech Trend Section
Lifestyle Tech Products
Carefully selected latest trendy tech products ranging from air purifiers to Bluetooth earphones, covering home life, personal care, digital entertainment, and more.
Product Reviews & Comparisons
Providing detailed product reviews and brand comparisons to help readers make informed purchase decisions.
- Professional Review Reports: Invite experts to evaluate tech products from performance, user experience, and design perspectives, offering objective buying advice.
- Brand Comparisons: Compare similar products from different brands on price, performance, and features to help readers choose the best fit.
High-End Home Design
Hong Kong Home Brands Recommendation
Introducing international furniture brands and high-quality Hong Kong home brands, from eco-friendly solid wood furniture to Nordic style decor, to meet different tastes.
Interior Design Inspiration
Providing the latest interior design trends and styling ideas, from luxury home living to local creative products, helping readers create their ideal living spaces.
- Luxury Home Living: Showcasing luxury home designs to inspire readers with high-end home ideas.
- Local Creative Products: Introducing local creative products to help readers build home spaces with Hong Kong characteristics.
Home Shopping Guide
Regularly updated home shopping guides recommending worthy investment home items and designer works.
- Home Shopping Guide: Updates on the latest home products, must-have designer works, and best discount deals.
- Designer Works: Featuring home works by Hong Kong local designers to offer more diverse design choices.
Content Services
Original Feature Reports
In-depth feature articles exploring the latest trends and cultural phenomena in fashion, beauty, and design.
- Fashion Features: Discuss hot topics in fashion such as sustainable fashion, diverse aesthetics, fashion and technology.
- Beauty Features: Analyze the latest beauty trends like ingredient-focused skincare, tech beauty, natural skincare.
- Design Features: Introduce innovative design concepts like minimalist design, eco-friendly design, smart home design.
KOL Collaboration Content
Cooperate with well-known fashion bloggers and beauty influencers to provide authentic product experiences and reviews.
- Fashion Blogger Collaboration: Invite fashion bloggers to share their styling tips, shopping recommendations, and fashion insights.
- Beauty Influencer Collaboration: Invite beauty experts to share skincare experiences, product reviews, and beauty techniques.
Online & Offline Events (Coming Soon)
Organize fashion salons, beauty workshops, brand launches, and other events to provide readers with face-to-face communication opportunities.